The Pursuit of Cool

'From the schoolyard kids to the marketers everybody wants to get close to the cool guy…so what defines cool?
R+I Creative presents "The Pursuit Of Cool", a short series about hedonism, sharing and meeting cool people with stories.
It all started with one quote...
"There is no algorithm to define cool, you just know it when you see it".
Featuring: Coltrane Curtis, Michele Savoia "The Tailor", Ron Grant from "Ron grant & Friends" at The Village Underground...'
Description Via R+I Creative via Vimeo
Great visuals, as always expected from R+I Creative. The Series looks like it'll be great. Check them out on Vimeo